New Business Strategy
All great marketing starts with a deep understanding of your customers. If you don’t have that clarity it’s almost impossible to create campaigns that will resonate with your target market. This may seem obvious, but it is easy to get lost in content creation, analytics, strategy planning and overlook the importance of consistent and up to date market research.
Our strategic lead generation campaigns are a comprehensive marketing strategy, directly approaching your target customers under your brand. Why? Although maintaining organic campaigns like SEO and content strategies in isolation are beneficial in the long term, earning your ROI in a professional way is equally important. We have found the perfect formula, from straight old ‘lead gen’ through to brand building.
This is where The Northern Branding Co. stand out; with our well researched campaigns you will receive quality opportunities. You’ll also have a strategic marketing plan that you will be able to utilise in line with our outreach campaign or internally within your business.
We take advantage of multiple third party applications, syncing together our clients applications and new applications, enabling us to create a full ‘360’ outreach to close life cycle for our clients. We are not an agency that simply leave our efforts up to fate, our ethos is built around our client satisfaction.
We are now at an exciting stage within the business where we have seen a dramatic shift by the way in which we engage with new clients, through meeting and over exceeding our clients expectations. We are now growing organically, through referrals, campaign extension & scaling with existing clients. You can learn more about what set’s us apart via our package options and our ‘third party application’ page.
The Journey begins with research, script & content creation and then LinkedIn outreach, from there, the work then really begins…
If you aren’t provoking the response you want from your customers, it may be time to consider another approach – something more tasteful and meaningful.
A survey, quiz or poll campaign can give you valuable insight into what your audience want, their pain points and what they value in a company.
All great marketing starts with a deep understanding of your customers. If you don’t have that clarity it’s almost impossible to create campaigns that will resonate with your target market. This may seem obvious, but it is easy to get lost in content creation, analytics, strategy planning and overlook the importance of consistent and up to date market research.
Consistency is key, customer research is not something that can be done once and left alone, it needs revisiting to ensure you are reaching your audience.
If you aren’t provoking the response you want from your customers, it may be time to consider another approach – something more tasteful and meaningful.
A survey, quiz or poll campaign can give you valuable insight into what your audience want, their pain points and what they value in a company.
81% agree that interactive content grabs attention more effectively (than static content) – CMI Survey 2021
Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content – Ion Interactive
79% agree that interactive content enhances retention of brand messaging – CMI Survey 2016
51% of B2B buyers do online research before making a definitive decision to buy and, while doing so, they prefer short, interactive content designed to educate rather than sell – DemandGen
Interactive content converts 2x more than passive content – Kapost
It’s proven that interacting with your audience gets your audience interested in what you are talking about, and with the right survey, quiz or poll you can convert their interest into custom.
How much do you know about digital marketing?